Lenča Zorko combines 10 years of digital marketing and startup growth experience with her passion for sustainability. She sees food waste as one of the biggest opportunities of our generation.

She co-founded HELP Snack, offering functional healthy snacks combined with a smartwatch nutrition coach. The company aims to help ambitious individuals develop regular eating habits and nourish their bodies and minds through balanced nutrition. They utilize upcycled food streams, usually discarded in a manufacturing process, as functional ingredients.

Lenča regularly consults impact-driven businesses to enhance their impact through effective marketing strategies. Previously she worked with the Login5 Foundation, supporting businesses that are addressing the crucial challenges of our time. Before that, she assisted Mad Collective in launching three new global product divisions and led the marketing of one of the early fintech apps, mBills.